Over the years we ran many lucky draws, and a digital lucky draw was just another lucky draw — until some events pushed the software further.
One dealer incentive lucky draw involved RM2 million worth of prizes across 121 draws for a 121st anniversary campaign. The organisers brought in auditors to review the draws, and the software was scrutinised by an audit firm — and it passed.
In another campaign, a national automotive brand ran a large prize draw celebrating the rollout of its one-millionth car in Malaysia. The lucky draw software picked the winners on stage at a well-publicised event.
These events showed us how important it is for a draw to be clearly random and for results to be recorded and reviewable.